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UTM Builder

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Build UTM tracking URLs for your marketing campaigns. Enter your campaign details and get a properly formatted URL with all UTM parameters.

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How to use UTM Builder

  1. Enter your base URL (the page you want to link to).
  2. Fill in the UTM parameters (source, medium, campaign).
  3. Optionally add term and content parameters.
  4. Click Build URL and copy the generated tracking URL.

What is UTM Builder?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns in analytics tools like Google Analytics. This builder helps you create properly formatted UTM URLs.

Fill in your base URL and campaign parameters (source, medium, campaign, term, content) to generate a complete tracking URL.

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FAQ

What are UTM parameters?
UTM parameters are tags added to URLs that tell analytics tools where traffic comes from. They include source (google, newsletter), medium (cpc, email), campaign (summer_sale), term, and content.
Are UTM parameters case-sensitive?
Yes — UTM values are case-sensitive. 'Google' and 'google' will be tracked as separate sources. Be consistent with your naming conventions.

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